Job Responsibilities:

Campaign Management & Execution:

• Create, launch, and manage paid media campaigns across various platforms
• Monitor campaign performance, identifying trends and making real-time adjustments to budgets and bids to ensure key performance indicators (KPIs) are met.
• Actively optimize campaigns based on performance data to improve return on ad spend (ROAS), cost per acquisition (CPA), and other core metrics.

Strategic Planning:

• Collaborate with the creative teams to align media buying strategies with overall business objectives.
• Conduct in-depth market research and audience analysis to inform media plans and identify new targeting opportunities.
• Distribute and manage media budgets effectively to maximize results across different channels.

Data Analysis & Reporting

* 2-4 years of proven experience in media buying

* A track record of managing and optimizing successful media campaigns.

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