Job Purpose:

• Responsible for owning and executing the content strategy across all key digital platforms for the consumer finance brand.
• The role focuses on creating platform-specific, performance-driven content that supports brand awareness, lead generation, app registrations, and business campaigns, while ensuring alignment with brand guidelines and compliance requirements.

Job Resoponsibilites:

• Manage social media pages, content calendars, and day-to-day publishing
• Grow and engage in the fan base through relevant, performance-driven content
• Develop and execute distinct content strategies for each platform (Instagram, Facebook, TikTok, LinkedIn, Google Search & Display
• Plan and create content tailored to platform behavior (e.g., TikTok vs. Instagram & Facebook
• Produce content for awareness, lead generation, and app registration campaigns
• Create clear, compliant social media communications for offers and new financial services
• Work closely with performance team to maximize content impact.

Job Requirments:

• Bachelor’s degree in marketing, Business Administration, or Mass communication or a related field.
• 2-3 relevant years of experience in digital marketing or content marketing roles.
• Experience in consumer finance, fintech, banking, telecom or e-commerce preferred.
• Strong content creation and storytelling skills.
• Platform-specific content knowledge.
• Performance-driven mindset.
• Strong Command of English
  

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