ng online menswear brand built on a legacy of craftsmanship and creativity. Founded in Syria in 1993 and expanded into Egypt in 2012, New Horizon now brings its heritage into the digital age, offering high-quality, timeless essentials for the modern man. Designed with simplicity, elegance, and everyday comfort in mind, our collections are crafted using our own factory, allowing us full control over quality and production.

Role Description

We are looking for a creative mind to join New Horizon, a men’s fashion brand with over 30 years of garment-making heritage, as we relaunch our online presence.
You’ll be responsible for shaping how New Horizon looks and feels online — from moodboards to social media content, from behind-the-scenes photos to creative campaign ideas.
This role mixes creativity and strategy. You’ll help translate our craftsmanship and heritage into fresh, modern storytelling across Instagram, TikTok, and other platforms.

Responsibilities:

• Develop the visual identity and content moodboards for upcoming collections
• Create and manage the social media content calendar (reels, posts, captions)
• Stay updated with trends in men’s fashion and digital marketing
• Capture behind-the-scenes photos and videos during shoots and production
• Collaborate with photography agencies and coordinate shoots
• Contribute ideas for marketing campaigns and product launches
• Ensure all content aligns with brand tone and visual direction
  
  

Qualifications

• Strong understanding of Instagram, TikTok, and visual trends
• Skilled in Canva / Photoshop / Lightroom or similar tools
• Good eye for photography, composition, and styling
• Ability to research references and translate them into creative direction
• Fluent in English
• Passion for men’s style, aesthetics, and storytelling
• Proven experience in content strategy and development
• Strong writing, editing, and proofreading skills
• Ability to work on-site in Cairo, Egypt
• للتقديم الان