sponsibilities:

• Provide Daily performance reports with sales, traffic, conversion, and key marketing metrics.
• Report on campaign performance & sales results across all channels (paid, organic, email, etc).
• Track user behavior, reviewing drop-off points, moments of friction, and opportunities for improving UX, using Hotjar, Google Analytics 4 (GA4), Microsoft Clarity, and so forth.
• Collaborate with the marketing team to assess campaign performance and optimize based on data.
• Create and maintain dashboards and visual reports in order to accommodate the complex data in a way that is actionable to other teams.
• Help track KPIs and aid in data-led decision making by teams.
• Stay current with the platform and the new analytics features to refine and develop ongoing reporting and analysis.

Qualifications:

• +4 years of experience in marketing analytics, digital analytics, or a related field, preferably in e-commerce.
• Strong hands-on knowledge of analytics tools, including Google Analytics 4 (GA4), Hotjar, Microsoft Clarity, and experience with reporting tools like Google Sheets, Looker Studio, Excel, etc.
• Proven ability to create clear, insightful reports and dashboards that support data-driven decision making.
• Solid understanding of e-commerce KPIs, marketing funnels, conversion metrics, and user journey analysis.
• Strong communication skills with the ability to translate complex data into clear, actionable insights for diverse teams.
• Highly organized, detail-oriented, and curious, always eager to dig deeper into data.
• Work cross-departmentally with product, sales, and marketing to help ensure accuracy and consistency.

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