About the Role

EEUN is expanding its mobile phone accessories business and is looking for a high-execution IR (Independent Retail) Sales Manager to lead our sales team across traditional trade: mobile shops, dealers, wholesalers/stockists, and local electronics retailers.

This is not a “solo seller” role. You will be accountable for team performance, coverage growth, dealer activation, pricing discipline, forecasting, and weekly reporting—with a strong focus on real market execution and measurable results.

Key Responsibilities1) Team Leadership & Sales Execution (Daily Discipline)

• Lead, coach, and evaluate the IR sales team (reps + merchandisers if applicable).
• Build route plans and ensure daily visit discipline and coverage targets.
• Run weekly performance reviews (targets vs actual, gaps, corrective actions).
• Hire/onboard/train new reps (product knowledge, selling skills, trade discipline).
• Enforce accountability and performance improvement plans when needed.

2) Channel Growth: Independent Retail (IR) Expansion

• Expand EEUN’s footprint across IR outlets: open new dealers, re-activate inactive customers, and grow repeat orders.
• Develop and manage relationships with wholesalers/stockists to increase availability and market reach.
• Ensure strong distribution coverage by area, with clear segmentation (A/B/C dealers) and visit frequencies.
• Build and execute area plans (Cairo/Delta/Upper Egypt—based on assigned territory).

3) Key Dealer Management & Negotiation

• Negotiate trade terms with dealers/wholesalers (discount structure, credit limits, promotion mechanics, returns policy within company rules).
• Drive sell-in through clear product mix strategy (hero SKUs, bundles, upsell ladder).
• Maintain excellent dealer satisfaction while protecting EEUN’s long-term pricing and brand positioning.

4) Pricing, Promotions & Market Control (Protect Margin)

• Implement and control pricing ladders across IR to prevent market erosion.
• Execute promotions that drive volume without destroying margin (bundles, tiered incentives, targeted offers).
• Monitor competitor pricing, fake/parallel products, and market feedback; report insights with actions.

5) Forecasting & Stock Availability (Sell-in + Availability)

• Forecast demand by area/channel/SKU (fast movers vs slow movers) and align with supply chain to prevent stock-outs and dead stock.
• Coordinate with warehouse on stock rotation (FIFO), replacements, and damage/returns handling within policy.
• Provide weekly/monthly forecasts and sell-through observations from the field.

6) CRM/ERP & Reporting (Non-Negotiable)

• Ensure 100% activity logging by the team (visits, opportunities, quotations, orders, customer updates) on CRM/ERP (e.g., Odoo or equivalent).
• Deliver weekly reports covering: sales vs target, active dealers, new dealers, coverage/visits, hit rate, SKU mix, promotions executed, and collections status.
• Maintain a clean customer database with accurate classification, pricing tiers, and credit status.

7) Collections & Credit Control (B2B Reality)

• Coordinate with Finance on credit exposure, payment terms, and overdue reduction plans.
• Ensure collections follow-up is part of the sales routine without damaging trade relationships.
• Escalate risks early (high overdue accounts, returned cheques, pricing abuse, repeated returns).

Success Metrics (KPIs)

• Revenue achievement (%) and growth vs last period
• Gross margin (%) and price compliance
• Active dealers/month + new dealers/month
• Outlet coverage (visited vs planned) & visit productivity
• Order conversion / hit rate
• SKU per outlet (product mix) & hero SKU penetration
• Stock availability / stock-out rate in market
• Overdue reduction / collection performance
• CRM compliance rate (daily logging quality)
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