Senior Marketing Specialist

Senior Marketing Specialist
نوع العمل : عمل كلى
الخبرة : 3-5 سنة
الراتب : Not mentioned
المكان : Egypt

Job Details

Experience Needed:3 To 5 Years
Career Level:Experienced (Non-Manager)
Education Level:Bachelor's Degree
Salary:Confidential

Skills And Tools:

Job Description

  • Develop and Execute Marketing Plans:
    Prepare and implement annual and seasonal marketing plans aligned with company objectives and brand guidelines.
  • Trade Marketing & Promotions:
    Design and manage in-store promotions, product displays, and visibility materials to maximize brand presence at point of sale.
  • Market Analysis & Consumer Insights:
    Conduct competitor analysis, monitor market trends, and generate insights to support pricing, product, and distribution decisions.
  • Brand Communication & Advertising:
    Coordinate with agencies and internal teams to produce digital and offline marketing materials, ensuring brand consistency.
  • Digital Marketing Management:
    Manage social media pages, online campaigns, and website content to increase engagement and customer traffic.
  • Sales Collaboration:
    Work closely with the sales and trade teams to align marketing initiatives with sales targets and channel needs.
  • Budget Control & ROI Analysis:
    Manage marketing budgets, track spending, and evaluate campaign effectiveness based on ROI and sales impact.
  • Event Planning & Activation:
    Organize product launches, exhibitions, and customer events to promote new products and strengthen relationships.
  • Supplier & Agency Coordination:
    Liaise with advertising agencies, printing houses, and POS material suppliers to ensure timely and cost-effective execution.
  • Reporting & Performance Tracking:
    Prepare periodic reports on marketing activities, campaign results, and brand performance for management review.

Job Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 3–5 years of marketing experience in FMCG or distribution sector (trade marketing experience preferred).
  • Strong understanding of market dynamics and retail/trade environments.
  • Excellent communication, negotiation, and project-management skills.
  • Proficiency in MS Office, Google Workspace, and digital marketing tools.
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