The Marketing Manager will be responsible for developing and executing a data-driven marketing strategy to strengthen Imperium Group’s brand presence, client acquisition, and revenue growth. This role requires a deep understanding of luxury branding, digital marketing, high-end client engagement, and business development support.

The ideal candidate has a proven track record in the architecture, real estate, or luxury design sector, with experience in integrated marketing, PR, digital campaigns, and strategic partnerships.

Key Responsibilities:

• Strategic Marketing & Brand Positioning:

• Develop and execute a high-impact marketing strategy aligned with business objectives.
• Establish Imperium Group as a leading luxury architecture firm in the UAE market.
• Define and implement branding guidelines, storytelling, and visual identity across all platforms.
• Conduct market research, competitive analysis, and trend forecasting to refine marketing efforts.
• Oversee the development of marketing materials, brochures, case studies, and sales presentations.

2- Digital Marketing & Lead Generation:

• Develop and manage multi-channel digital marketing campaigns to drive client acquisition.
• Oversee SEO, PPC, Google Ads, and paid social media strategies to maximize visibility.
• Implement data-driven performance tracking to optimize campaign effectiveness.
• Ensure a strong social media presence with engaging content showcasing Imperium Group’s projects, expertise, and industry leadership.
• Manage the development and optimization of the company website, landing pages, and digital assets.

3- Client & Business Relationship Management

• Act as the marketing liaison between the firm and high-profile clients, developers, and partners.
• Oversee client outreach initiatives, CRM management, and targeted marketing efforts to strengthen client relationships.
• Work closely with the sales and business development teams to support lead conversion.
• Develop and manage client engagement strategies, personalized marketing campaigns, and VIP experiences.

4- Public Relations & Industry Positioning

• Build relationships with media, journalists, and industry publications to enhance brand visibility.
• Lead press releases, media pitches, and interviews to position Imperium Group as a thought leader.
• Represent the company at luxury design expos, networking events, and industry conferences.
• Identify collaborations, sponsorships, and strategic partnerships to strengthen market positioning.
  

5- Event Marketing & High-Profile Engagements:

• Plan and execute exclusive client events, industry seminars, and high-end networking functions.
• Oversee sponsorships and speaking engagements at prestigious design and architecture events.
• Develop experiential marketing strategies to showcase the firm’s expertise to elite clientele.

6- Performance Tracking & Budget Management:

• Establish and track KPIs, marketing analytics, and campaign ROI to measure effectiveness.
• Manage the marketing budget to ensure optimal resource allocation.
• Prepare monthly and quarterly performance reports with strategic recommendations.

Qualifications & Experience:

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• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• 10 years of marketing experience, preferably in luxury architecture, high-end real estate, or premium interior design.
• Proven expertise in luxury brand positioning, digital marketing, and client acquisition strategies.
• Strong proficiency in SEO, PPC, Google Ads, social media marketing, and email automation.
• Experience in CRM management, lead nurturing, and high-profile client engagement.
• Established relationships with media, press, and influencers in the luxury design sector.
• Demonstrated success in event marketing, sponsorships, and public relations initiatives.
• Strong project management skills with the ability to manage multiple campaigns and deadlines.

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