Job summary

Outdoor Marketing Executive to drive on-ground promotional efforts and bridge the gap between digital and physical marketing.

Responsibilities

• Plan, organize, and execute outdoor marketing campaigns, including roadshows, events, and brand activations.
• Coordinate with vendors, event organizers, and local authorities for smooth campaign execution.
• Conduct market research to identify high-traffic locations for outdoor promotions.
• Distribute marketing collaterals (flyers, brochures, samples) and engage with potential customers.
• Gather customer feedback and insights to refine marketing strategies.
• Collaborate with the digital team to amplify offline campaigns through social media and online channels.
• Monitor and report on campaign performance, including footfall, engagement, and lead generation.
• Ensure brand visibility through innovative outdoor advertising (hoardings, banners, kiosks, etc.).

Requirements

• 1-3 years of experience in outdoor marketing, field promotions, or event management.
• Strong communication and interpersonal skills.
• Ability to work independently and in a team.
• Willingness to travel locally and work flexible hours (including weekends if required).
• Creative thinker with problem-solving skills.
• Basic knowledge of digital marketing is a plus.
  

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