Job Details

Experience Needed:5 To 7 Years

Career Level:Experienced (Non-Manager)

Education Level:Bachelor's Degree

Salary:Confidential

Job Categories:

• Marketing/PR/Advertising

Skills And Tools:

AdsDigital MarketingMedia BuyingDigitalMarketingE-Marketingdigital marketingCommunicationSocial MediasocialmediaWritingEnglishbusinessCommunication skillsContentContent Creationfacebook

Job Description

The Senior Marketing Specialist will be responsible for strategic marketing plan, events & on ground activities, managing social media marketing, digital marketing campaigns, web analytics, online marketing strategies, and communication with the target audience to drive business growth.

Responsibilities

• Develop and execute comprehensive marketing strategies, integrating both digital and offline activities
• Plan and execute digital marketing campaigns, including database, email, social media, and display advertising
• Build and manage social media presence across platforms
• Coordinate on-ground marketing activations and event management
• Align all marketing efforts with campaign objectives and brand positioning
• Plan and manage media campaigns, including media buying and audience targeting
• Measure and report performance of campaigns, assessing ROI, KPIs, and forecasting future outcomes
• Utilize tools such as Google Analytics and Google Ads to optimize campaign performance
• Experiment with new platforms, tools, and strategies to drive growth
• Collaborate with internal teams to ensure integrated execution across all channels
• Conduct customer experience analysis across digital touchpoints
• Develop and implement content marketing, SEO, and PPC strategies
• Communicate with clients to understand needs and build long-term partnerships

Job Requirements

• Bachelor's degree in Marketing, Business, or a relevant field.
• 5+ years of marketing experience - Agency experience preferred.
• Content creation experience in English and Arabic.
• Experienced in managing accounts in Egypt and the Gulf region.
• Experience with paid ads on Meta (Facebook/Instagram), TikTok, LinkedIn, and Snapchat.
• Proven media buying experience.
• Google Ads experience is a plus
• Experience with paid ads campaigns
• Full understanding of social media platforms.
• Excellent interpersonal and communication skills.

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