• Develop and execute monthly & annual marketing strategies.
• Lead and manage the marketing team and track KPIs.
• Oversee paid and organic campaigns across digital platforms (Meta Ads, Google Ads, SEO, Social Media).
• Review and supervise content, creatives, and media production.
• Plan course launches based on market demand and insights.
• Collaborate with academic teams on pricing strategies.
• Identify growth opportunities and support business development.
• Manage content marketing and personal branding initiatives.
• Analyze performance and optimize engagement & conversion rates.
• Monitor and enhance digital channels (including Telegram).

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