Responsibilities：

1、Develop and execute PR campaigns and media strategies.

2、Write and edit press releases, statements, and media content.

3、Build and maintain strong relationships with media, journalists, and influencers.

4、Manage public events, press conferences, and interviews.

5、Handle crisis communication and protect brand reputation.

6、Monitor media coverage and analyze PR performance.

7、Collaborate with marketing and communication teams.

Requirements：

1. Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.

2. 5–10 years of proven experience in public relations, preferably within the mobile or consumer electronics industry.

3. Strong brand sense and ability to align PR activities with brand identity and business goals.

4. In-depth knowledge of the Egyptian media landscape, including established relationships with local celebrities, influencers, and KOLs.

5. Demonstrated experience in influencer collaboration and brand partnership campaigns.

6. Excellent media relations skills and experience in day-to-day engagement with journalists and influencers.

7. Outstanding written and verbal communication skills in English and Arabic.

8. Ability to work under pressure, manage multiple projects, and respond to tight deadlines.

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