We are looking for a Senior Marketing Specialist who is strategic, creative, and passionate about building strong brand presence through impactful marketing campaigns. You’ll play a key role in developing, executing, and optimizing marketing strategies that drive engagement, brand awareness, and business growth.

This role is perfect for someone who thrives in a dynamic environment, enjoys blending creativity with data-driven thinking, and can manage multiple campaigns across various platforms.

Responsibilities:

• Develop and execute multi-channel marketing campaigns that align with business objectives.

• develop, execute, and optimize marketing strategy

• Manage social media strategies, ensuring consistent tone, voice, and visual identity across platforms.

• Collaborate closely with content, design, and sales teams to deliver cohesive and effective marketing initiatives.

• Conduct market research and analyze competitor activity to identify opportunities and insights.

• Plan and oversee digital advertising, email marketing, influencer collaborations, and brand partnerships.

• Create and manage marketing calendars, ensuring timely campaign execution.

• Track, measure, and report campaign performance using data analytics and key metrics.

• Contribute to brand development by ensuring consistency across all communication and marketing materials.

• Support event marketing, sponsorship activations, and promotional initiatives that enhance audience engagement.

Requirements:

• 3–5 years of proven experience as a Marketing Specialist or Marketing Executive (agency experience is a plus).

• Strong understanding of digital marketing, social media strategy, and brand communication.

• Experience managing and executing multi-channel campaigns from concept to completion.

• Proficiency in marketing analytics and campaign performance tracking.

• Excellent communication, project management, and organizational skills.

• Creative mindset with strong analytical and problem-solving abilities.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

Nice to Have:

• Experience in lifestyle and events marketing.

• Knowledge of SEO, Google Ads, Meta Business Suite, and analytics tools.

• Familiarity with influencer marketing, brand partnerships, and event coordination.

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