We are looking for a Digital Marketing Specialist with strong growth marketing experience to own and optimize our acquisition, activation, and conversion funnels across multiple digital channels. The ideal candidate is data-driven, experiment-oriented, and experienced in SaaS growth environments.

Key Responsibilities

• Plan, execute, and optimize growth channels including:
• SEO
• Paid Ads (Meta, Google, X/Twitter, Snapchat)
• Referral programs
• Organic & content-driven channels
• Build and continuously improve conversion rate optimization (CRO) across the full growth funnel (Acquisition → Activation → Retention).
• Set up, track, and analyze funnels using Mixpanel and Google Analytics.
• Manage and monitor performance dashboards using Supermetrics.
• Implement and maintain tracking pixels and events:
• Facebook Pixel
• Google Analytics
• Google Search Console
• X (Twitter) Ads
• Snapchat Ads
• Collaborate with product and tech teams to ensure accurate event tracking and data integrity.
• Analyze campaign performance and user behavior, then translate insights into actionable experiments.
• Support social media growth strategies aligned with overall acquisition goals.

Required Skills & Experience

• Proven experience in Digital Marketing for SaaS products.
• Strong understanding of growth funnels and lifecycle marketing.
• Hands-on experience with:
• SEO (on-page, technical, performance analysis)
• Paid advertising platforms (Meta, Google, X, Snapchat)
• Analytics & tracking tools (Mixpanel, GA, GSC, Supermetrics)
• Solid understanding of conversion rate optimization (CRO) principles.
• Ability to work with data, metrics, and experimentation frameworks.

Nice to Have

• Experience working with early-stage or scaling SaaS products.
• Familiarity with A/B testing frameworks.
• Ability to communicate insights clearly to non-marketing stakeholders.
  

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