الخبرة : 0-3 سنة
الراتب : غير مذكور
المكان : لبنان
Job Title: Commercial Sales Manager – Candy & Confectionery (FMCG)
Job Summary
We are seeking an experienced Commercial Sales Manager with a strong background in Food & FMCG, preferably in candy or confectionery, to drive sales growth, manage key accounts, and develop commercial strategies across retail and distribution channels. The role focuses on increasing market share, optimizing pricing and promotions, and building long-term customer relationships.
Key Responsibilities
Sales & Revenue Growth
Develop and execute commercial sales strategies to achieve revenue and volume targets
Identify new business opportunities across modern trade, traditional trade, wholesalers, and distributors
Drive product listings, distribution expansion, and shelf presence
Key Account Management
Manage relationships with key retail customers and distributors
Negotiate pricing, promotions, trade terms, and contracts
Plan and execute promotional calendars aligned with brand strategy
Market & Commercial Analysis
Analyze sales performance, market trends, and competitor activity
Monitor KPIs such as sell-in, sell-out, margins, and ROI on promotions
Provide accurate sales forecasts and reports to senior management
Cross-Functional Collaboration
Work closely with Marketing, Supply Chain, and Finance teams
Align product launches, promotional campaigns, and demand planning
Ensure smooth execution from order placement to delivery
Team Leadership (if applicable)
Lead, coach, and motivate the sales team or regional managers
Set targets, monitor performance, and conduct regular reviews
Required Qualifications & Experience
Bachelor’s degree in Business, Marketing, or a related field
15-20 years of commercial sales experience in Food & FMCG
Experience in candy, confectionery, snacks, or impulse categories is a strong advantage
Proven track record in key account management and distributor handling
Strong negotiation, analytical, and communication skills
Experience working with modern trade and traditional trade channels
Proficient in MS Excel and sales reporting tools
Key Skills & Competencies
Commercial acumen and strategic thinking
Strong understanding of FMCG sales cycles and trade marketing
Ability to manage multiple accounts and priorities
Results-driven and customer-focused mindset